ABOUT

ABOUT

I'm a Strategic Designer, it means I believe design without strategy doesn’t work and strategy without design doesn’t matter. I have been creating Brands for the past 10 years. I believe emotion and creativity are the key differentiators that can turn any product into a meaningful and long-lasting brand.
Projets récents ›

art direction

Analyse

Creative and Stylistic Direction, Conceptualization, Visual Strategy, Design Leadership, Aesthetic Guidance, Design Coordination, Brand Cohesion

branding

Strategie

Graphic Design, Visual Branding, Visual Identity, Logo, Typography, Brand Identity, Brandbook, Merchandising, Conceptbook, Iconography, Pictrograms

digital

Operationnel

Wireframe, Prototyping, Ui/Ux Design, Design System, Website, Landing Page, Mobile App, E-commerce & CMS, Newsletter,
Email Signature, No Code Building

content

Commercial

Social Networks, Advertising, Print & Digital, Web Banner, Pitch , Poster, Flyer, Leaflet, Brochure, Business card, Envelope & Letterhead, Sticker, Menu, Annual Report, Signage

"Kevin's ingenuity extends beyond his creative skills. He possess an innate talent for problem-solving, tackling unique and challenging issues with an unmatched finesse in every app, website, or tool techniques."

Dominique Pireyn
Team Leader Brand & Design
‍
‍Belfius

"With a keen eye for detail and an innate ability to perceive patterns others may overlook, Kevin connects seemingly disparate dots of UX, UI, product design, and branding, to unveil a whole new universe of possibilities."

Prixa Phrasathane
Chief Digital Officer
‍
Verychic

"Kevin thinks, listens, asks, argues back – he’s moving us forward. Quickly understands even a very complex product. He works fast and precise. Do-overs are very rare with Kevin. His design always goes straight to the point."

Laure Chabert
Customer Director
‍
Cb'a Design

"This company doesn't work without Kevin."

Joseph Curto
CEO & Founder

Ideooweb

portfolio

portfolio

Here are some select projects that showcase my passion for creating memorable experiences, products and brands to life.Mon portfolio ›

verychic

360° Rebranding  •  Digital Experience

Visual Id. • Web Design • Motion Design

How to transition from a luxury hotel broker to a travel agency that turns every desire for escape into a waking dream ?

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belfius

Branding and Content

Visual Id. • Web Design • Motion Design

Brainstorm ideas and carry them through to concept development and visualizations, ultimately giving form to the expression.

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drink a flower

Strategy • Visual Identity  • Packaging

Nom - Signature - Logo - Charte Graphique - Photo

Create a branding that fulfills the promise of an alternative to overly sweet sodas and reflects a beverage that is both high-end and natural.

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les jokers

Rebranding  •  Clothing

Insight - Campagne Publicitaire -Affiches - Concept

Modernize this Parisian ice hockey club in the 1st division while respecting its history and convey the values of speed, teamwork, and determination

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abad

Visual Identity

Fashion - T-Shirts - édition limitée - Story Telling - Packaging - Clip - Sound Design  

Capturing the unique blend of sonic optimism and slow grooves, ABAD raps with a combination of lightness and brilliance,  articulating the essence of his generation.

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MOTIVATION

Motivation

I believe the exchange of ideas and skills is essential for progress. It the reason why I'm looking to collaborate with a team of  experts and brand enthusiasts on meaningful projects to tackle challenges and build the brands of tomorrow.

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experience

experience

since 2015
FREELANCE
Brandorphine® · Designer & Founder
‍
Designing relevant and distinctive brand strategies and then creatively translate them into a lasting and impactful visual identities for B2B and B2C clients.

Collaborate with many creative teams and brand experts. I have retained an executional interest in creating work that is both highly-crafted, and practical in addressing business needs at scale.
‍
Clients : Verychic, Belfius, SNCF,  + Agencies, Startups, S&MB’s various sectors
↗ Brandorphine.studio
since 2019
guest professor
Narratiiv School · Strategic Design & Branding
‍‍
Introducing the concept of Branding to future communicators in this communication and journalism school in Paris. We tackle "real-world" projects in which I integrate and combine a variety of key concepts that they must acquire as part of their educational journey.
    2020 -
    2023
    CONSULTAncy‍
    Verychic · accor Group · Art Director & Content Designer
    ‍
    After operating Verychic rebranding I became Verychic Art Director advancing the standard for craft by identifying, solving, implementing, and maintaining team process improvements to ensure design consistency and quality across all projects, platforms, and devices.

    VeryChic is an online travel agency specialized in the private sale of Luxury Hotels part of Accor Group composed by a community 10 Million members.
    2018 -
    2020
    Consultancy‍
    Belfius · Branding & Content Designer
    ‍
    Designed sitemaps, user flows, wireframes, and prototypes to effectively conceptualize and articulate high-level design strategies.

    Producing imagery in 3D software for the new bank cards and printing over + 300k copies.
    ‍
    Projects : Belfius App, Banck Cards, DVV Assurances, Corona Direct, Candriam, Inspire 2025, Cyclis, Buck-e, Belfius Wealth Management, Belfius.com and a lot of online and offline campaigns ...
    2016 - 6 monthsinternship
    Cb'a Design · WPP Group · Account Manager
    ‍

    Analyzing customer needs and contributing to strategic reflections, utilizing business intelligence and brand audits for informed decision-making.

    Defining budgets and timelines, craft detailed Creative Briefings, and create compelling presentations aligned with strategic goals.

    Accounts: A.S.O Sport Events, Institut Paul Bocuse, FoodCheri, Schweppes, Red by SFR, Altarea Cogédim, Music Fondation Long Thibeau Crespin, Dassault System, Daher Industries, Association TLMC "Tout le Monde contre le Cancer".
    2015 - 6 months
    internship
    Ideooweb  ·  Digital Product Manager
    ‍
    My Green Startup Lab was a project of Ideooweb designed as an online community of startups and SMBs that have centered their business around services in the positive innovation field : eco-mobility, green techs, sharing economy, collaborative consumption.

    recognitions

    recognitions

    2021
    Travel d'Or ™ · Best Travel Agency

    Travel d'Or's Jury rewarded VeryChic with the much coveted 2021 Distribution prize exactly 10 years after the company's incorporation, and just month after the rebranding was revealed.
    2020
    Sia Partners · Best Bank App - 2nd in Europe
    ‍
    Belfius Mobile boasted 1,420,000 active users logging in 34 times a month on average. Notably, 40% of credit cards and more than 60% of pension savings accounts are now opened via digital channels. The app has achieved an impressive 4.6/5 rating on both the App Store and Google Play.
    2018
    Gaudi’s Experience · 1st Prize
    ‍
    ‍Organised by Google Campus Madrid during Creativity Week, an extraordinary session will give an opportunity to artists and entrepreneurs to discover a totally different point of view of design, team values and business management inspired on the ways of thinking of an universal genius.
    2018 -
    2013
    Startup Weekend · 2nd Prize in 2016

    3 years participating as project initiator and the last 2 years as mentor in branding. Startup Weekends are 54-hour events where developers, designers, business enthusiasts, and curious minds gather to share ideas, form teams, create prototypes, and develop launch their projects.

    education

    education

    2016 -
    2014
    Master in Marketing & Communication
    ‍
    ‍KEDGE Business School
    Marseille, France
    ‍
    Graduated with a "Great Distinction"
    2013
    Master in Graphic Design
    ‍
    ‍LUCA School of Arts
    Ghent, Belgium
    2012-
    2009
    Bachelor's Degree in Visual Communaction

    NABA - Design School
    Milan, Italy

    ERG - Art School
    Brussels, Belgium

    Graduated with the "Highest Honors"

    soft skills

    Soft skills

    Management de projets Marketing

    Prêt à piloter la création de vos campagnes et assurer la relation client - équipes internes créatives et techniques.

    • Get the right insight

    • Problem solving

    • Enjoy team working

    • Time management

    • Attention to details

    Autonomy
    95 %
    Empathy
    95 %
    Communication
    85%
    Proactivity
    90 %
    0%

    key skills

    key skills

    Management de projets Marketing

    Download my résumé through the link at the top of this page for more information about my technical skills and the tools I use.

    • On the pulse of trends in design

    • Native French & Spanish

    • Constantly updating skills

    • No Code Web Building enthousiast

    • Artificial Intelligence curious

    Creative Adobe Suite
    90 %
    Pack Office
    80 %
    Extra Languages : English - Dutch - Italian
    75 %
    associations

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